Gold has consistently held its ground since it was initially discovered a long time ago. Though most people adore gold, most people are unaware of how to get it. If you want to purchase gold, or even if you are interested in selling it, the follow tips will help.

TIP! When selling gold, sell to reputable buyers. Check reputations at the BBB and via online reviews.

It is important to research the current value of gold before selling your gold. Don’t forget to take into account the different karat values of your gold pieces. A designer piece, however, shouldn’t be sold because the item as a whole could be worth more than just the gold.

Prior to selling or buying gold, be certain you know how precious metal pricing works. With silver, platinum and gold the prices vary wildly throughout the day, and in order to get the correct price you must spot check it on the day before making a purchase. Watching the market can help you to buy or sell your gold at a great price.

TIP! Think about selling your gold online. You don’t need a storefront to buy and sell gold.

Understand that gold dealers are interested in all gold items. Decorations, flatware, broken jewelry, anything you have with real gold content is potentially valuable. In fact, a gold piece doesn’t have to be 100-percent gold to be worth something. It just needs to be plated or maybe only a part of it’s gold. It’s still possible to make money this way.

If you are shipping jewelry, be certain you find out how much it’s going to cost to get your pieces back if you fail to accept their offer. Most companies will give you free shipping to them but charge you an arm and a leg for return postage. Find out how much you will have to spend in order to get your gold back if you decide not to sell it for the price offered.

TIP! Have your jewelry appraised before selling it if you are unsure what it is worth. Paying a professional to appraise your item is a good investment.

Antique stores may hold valuable gold. If you are aware of what to search for, you can find bargains in these places. Often people do not realize the value of old jewelry and simply donate it or put it in a garage sale. You can gain from their loss!

Do not be overly aggressive when dealing in the gold market. Every marketplace has bad apples, but the gold arena is renown for possessing quite a few. There are those out there that will intentionally offer you a much lower price than the gold is worth if you are selling, and increase the price if you are buying. You have to do your research to keep yourself safe.

TIP! Don’t ignore thrift stores and antique shops when searching for gold deals. When you know what to search for, you can find great items in these places.

You can use a magnet to determine the authenticity of gold. Gold and other real precious metals aren’t attracted to magnets. Often the clasp of a piece is real gold, while the rest of the piece is just plated. This is a smart idea to test it this way.

Before selling jewelry as scrap, have an appraisal done. This is particularly true with pieces that have intricate details with considerable workmanship. The appraisal isn’t free, but it can boost your selling price. An appraiser may know someone that’s interested in your jewelry.

TIP! Know what you have. Even though the item looks like gold, it may not have much value.

If you’re thinking of selling your old gold jewelry and scraps to a gold-buying business, it’s crucial that you check their reputation on the Better Business Bureau’s website first. You may find complaints that have been listed by the customers who feel slighted. Pay close attention to whether any of the complaints were not settled in a satisfactory way. Too many complaints are a warning sign and it’s a business you should definitely avoid.

There are many different companies that you can mail your gold into. Lots of sellers prefer this process, as it is easy. A prepaid envelope comes to you; you place your jewelry inside and send it back to the company. Places that use this option usually pay a lesser amount. Keep in mind that the convenience of mailing your gold is going to take a substantial chunk out of the money you end up receiving.

TIP! You can use a magnet to test precious metal inexpensively. If it is a true precious metal, it will not adhere to the magnet.

Know what you want before you invest in gold. Gold can, for instance, be a good way to keep your savings from being impacted by inflation, but its value can also be volatile. As long as you establish limits regarding exposure and make certain your goals are clear, you stand a good chance of doing well.

What is the buyback policy at the seller you want to buy from? Reselling gold is often done at a premium. Think of the logistics involved in mailing heavy packages of gold coins or bars to a dealer in another part of the country. Never leave the gold with the dealer you buy from.

TIP! Talk to a gold representative to learn how they test gold for purity. Often, the item will be stamped.

With any investment you make it is prudent to seek longer term strategies and that includes gold. Therefore, you ought not buy when gold is priced highly. Actually, that’s the same for any investment. If you buy gold in good times and bad, and don’t try to time the market, you get a better overall price.

Great deals can be had when you buy gold from the general public. But, you need to know about the risks that come with this kind of purchase. Make sure to have the coin appraised. Be aware that you are taking a significant risk if you purchase without an appraisal. If a deal seems too good to be true, it probably is.

TIP! You can sell your gold by mail. Sellers often like the simplicity of this process.

As is plain to see, gold is very valuable and can be traded very easily. Gold investing is wise, given that its value only grows with time, Now that you have a basic understanding about gold and its value as an investment, go out and learn all you can to help gold make money for you.